.2Performant, a Romanian innovation as well as affiliate advertising and marketing services firm, announced on Monday, September 9, at the Bucharest Stock Market, that it plans to acquire the Profitshare partner systems in Romania as well as Bulgaria coming from Transformation Advertising. All at once, Dante International, the manager of eMAG, are going to end up being an investor in 2Performant.On September 6, 2Performant's Board of Supervisors wrapped up an initial contract to get the Profitshare.ro and also Profitshare.bg affiliate networks had by Conversion Marketing S.R.L. and also Transformation Advertising EOOD. The deal summarizes the concepts of the deal as well as is actually not lawfully binding, conforming to the firm press cited by Economedia.The procedure involves the transmission of the Profitshare company lines from Sale Advertising S.R.L. as well as Transformation Advertising EOOD (as homeowners) to 2Performant (as the purchaser). Dante International S.A. (bulk investor of Transformation Marketing S.R.L.) will certainly become part of business move deal as an underwriter." As soon as the Profitshare transaction is actually accomplished, our experts will certainly grow our current capability as well as expand our client profile in both Romania and also Bulgaria. Our experts still have a handful of significant measures to accomplish, but I am certain that the crews associated with the deal on each edges will certainly handle to complete them effectively. Our experts will definitely declare our post-acquisition strategies after wrapping up the purchase depending on to the last arrangement," mentioned Dorin Boerescu, Chief Executive Officer as well as Founder of 2Performant System.The transaction cost is actually RON 4.3 thousand, as well as will definitely be actually paid 55% in cash as well as 45% in 2Performant portions by means of a resources boost.." 2Performant is actually a younger and also dynamic firm along with values that resonate along with our team. Our team assume that, after the purchase is wrapped up, the Profitshare company combined along with 2Performant will deliver greater value to its clients," said Tudor Manea, General Supervisor of Dante International SA.2Performant likewise notes that a number of measures continue to be to accomplish and also settle the transaction, like the prosperous completion of the as a result of diligence study through 2Performant.Profitshare was actually launched in 2012 and also currently possesses a collection of 250 partner plans (including the eMAG team) in Romania as well as Bulgaria.radu@romania-insider.com.( Photo source: the company).